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Fluency Style Guideline

As part of promoting Fluency on Partner websites or other marketing materials, Fluency recommends using the following Brand Style Guide, detailing fonts, sizes, colors, and the like.



Fluency logo colors are as follows:

#AD0015 - Red

#FFFFFF - White


Use of Open Sans is the corporate font. Documents that use bolding should use the light font as the base font and regular being used as bold. Use of Semi-bold and Bold are reserved for callouts, titles, and terms.


Logos may be displayed in two formats: logo only and complete. The complete logo must be presented horizontally. Logos are grouped by type of background: dark or light. Choose the correct grouping based on the background. The use of a transparent background format is preferred when the background is not white.

PNG Images

SVG Images

JPG Images

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