Fluency Cloud

Simple Compliant Cost-Effective Scalable Fast Searchable Award-Winning Log Management

Investment with Impact

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Welcome to Fluency

Award-Winning Cloud Log Management focused on data retention and compliance.

Audit Compliance

Compliance is not just saving everything for at least a year. Fluency handles data in a compliant manner.


Fluency's backend database can insert and search faster than any other database used for log management. Fluency's database was designed for it.


Fluency's data enhancement, orchestration, scoring and full-record correlation provides ground truth and unsurpassed insight.


RSA Innovation Sandbox Finalist, Fluency has continued to receive accolades for our innovation and disruption.

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The Power of Privacy

Pseudonyms are the definitive security control to implement privacy. Protecting personally identifiable information (PII) is a major objective to companies who are serious about meeting compliance. Without pseudonyms, this is impossible. Fluency is the only log management system with pseudonyms built into its database.

Why Pseudonyms

With laws and regulations like GDPR and the upcoming California Consumer Protection Act, the ability to handle personal data correctly is no longer an option. Fluency has built Pseudonyms into the core of its database, the only log managment system to do so.


Built into Fluency's Database

Multi-Persona Portability

Field Based Access Control

Key Element to GDPR Compliance

Protecting PII

Video On Pseudonyms

Road to Compliance

How data is handled provides compliance. Fluency provides the technical controls and a build-it process flow to support audit compliance.

Data Handling Process

We Are Compliant Log Management

Fluency Cloud provides a dedicated virtual private cloud. Data and access are kept separated and secured.

Data Retention

User and Device Association

Hot and Cold Searching

Full Access Records

High Availability

Virtual Private Clouds

Incredibly Powerful

Immediate Access to Your Data

Fluency provides limitless access to data, even as the volume data scales. Fluency Cloud is a process composed of messaging nodes that parse, index, correlate, enhance, fuse, score and store log messages. For our largest customer, Fluency processes eight to twelve billion messages a day, with spikes of half a million events per second. All done in a three-system cluster.

All messages are parsed into fully indexed JSON documents


Data Enhancement

Patented Correlation

Events of Interest


Our Awards

Fluency continues to gain industry recognition for it's innovation.

Ease-of-Use is about Service

Implementing a solution should not burden existing personnel. Fluency Cloud is backed by award-winning service and support.


We do not require our customers to learn programming or regular expressions. During deployment or when you add new systems to your infrastructure, we write the log parsers.

Database Administration

Our database rocks! But we do not ask you to learn how to manage or study APIs. We manage the backend, so you can focus on the data.

Correlation Rules

Fluency's correlation is patented. During the parser analysis we normalize and type the data to allow proper correlation and merging.

Log Completeness

While many devices have logs, they often change between version and system administrators. Besides writing parsers, we review the completeness and correctness of logs. Often, we find issues with time sync and missing fields.

SIEM Integration

Often we work with existing SIEMs. Fluency capacity costs are very low. We can take a feed and even provide events of interest to an existing SIEM.

What are the Fluency Advantages

Log Management is not simply parsing and storing records. Fluency is built to be compliant and provide fast access to data through simple search.

Data Retention
Knowledge is Power

Frequently Asked Questions

Fluency makes audit compliance easy. But being compliant depends on understanding of what requirements need to be addressed and having people, processes and policies beyond the security controls Fluency provides.

- How long should my company keep its data?

First, you need to determine what regulations, laws or standards that your organization is addressing in its operations. PCI DSS sets the simplest data retention requirement with 90 days hot and one-year cold storage. New York Department of Financial Services (DFS) has set their standard at three years cold.

- Why or What is a Data Privacy Officer (DPO)?

A Data Privacy Officer is responsible for monitoring how an organization handles data. This includes being the authority on categorizing data and being a point of contact for compliance requirements and privacy.

- What is the difference between hot and cold data? Who cares?

Cold data is considered not immediately searchable. When data is stored for operations, the data should be immediately available for search. Searchable data is considered hot. But storing data in a data structure for searching is expensive and often unnecessary. PCI DSS defines that data should remain hot for a minimum of 90 days. After which, the logs still need to be stored if needed. This long-term not as easily accessible data is referred to as cold.

- How does privacy impact audit compliance?

Privacy creates complexity in the handling of data. While laws require that audit trails be immutable (cannot be deleted), new data privacy laws require that personal identifiers in audit be able to be deleted. When a user's identifying data is to be stored, the audit system stores instead a pseudonym (unique one-way token that acts as a key). The key and related value for that pseudonym are stored in a table that allows deletion. When a user's identity is removed, it is done by deleting the pseudonym key-value. This allows other log data not to be deleted, especially when it contains other pseudonym that are involved in criminal or incorrect activity. Pseudonym are not one-way hashes for the value can be determined by brute force, a mistake that some large audit vendors are making.

Our Prices

Data Retention is priced on a capacity basis. it makes sense, this is a company's cost of goods. The standard to measuring cost for log management is the cost to store one gigabyte of raw data for 30 days, or gb/month. Fluency has the lowest gb/month available. Cloud solutions typically cost between four to five dollars, this includes open source cloud services. This cost difference is why Fluency customers are able to store everything and be audit compliant.

Year One

$ 0.93 gb/month

90 days hot

Full year cold

High Availability

Full Support


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Extra Years

$ 0.11 gb/month

Extra Full Years Cold Storage

Indexed Stored for Fast Reload

One-Click Loading

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Their security audit and automation offerings provide the insight needed to discover and resolve network issues and are a great addition to our portfolio of leading-edge security solutions available to Tech Data partners.

Brett Scott

Director of Security Solutions

Our Blog

Security gets stronger by sharing what we know.

Contact Us

Send us a note if you want to see the impact of Fluency with your data.

387 Technology Drive. Suite 3119. College Park, MD 20742

+1 (888) 885-3569


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