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  • Writer's pictureChris Jordan

It’s The Cloud, not The Warehouse

If you are old school, if you use a desktop computer, then the Cloud likely looks like a server being racked on the Internet and given a marketing name, the “Cloud.” Much better than giving it a name like the “Warehouse.” As an engineer, we are fortunate that marketing didn’t call it that, for if we thought of the Cloud as nothing more than a remote server, we would be changing nothing. The truth is that the Cloud is not a server in a warehouse. The Cloud has a distinct architecture and differs significantly from running server images of virtual systems.


There is no Cloud, it's just someone else's computer
Ignorance can be funny


I have heard a number of times that the Cloud is expensive. Organizations that port their servers to the Cloud are seeing an increase in total cost ownership, an opposite to the savings they had expected. Most direct ports to the cloud will cost three (3) times the amount to operate then if you just bought the hardware yourself.

Simply porting your servers into into cloud without addressing the architectural differences is like towing a truck around with horses instead of using the engine that is inside of it. And it's just as cost effective as that too. If we ignore what the cloud is good at, and make it act like the horse drawn cart we are use to, we are spending more money, adding complexity, and being less productive.


When Fluency began migrating services to the Cloud, we saw it as the Warehouse. Like most companies that migrate from on-premise solutions to the Cloud, we just ported our servers and gave them the configuration that worked on-premise. We gave the device images the same storage, the same drive, the same drive speed. We created base images and were able to spur them off at will inside docker containers. What we did was learn how scale the spending of money. Ouch.

What are these differences that make the Cloud better? The structural ones are:

  • processing on demand

  • storage on demand

  • storage types

  • a management control pane

Learning the difference comes with a step learning curve of how to setup the infrastructure properly. A significant amount of time was in understanding the bandwidths, speeds, and costs of different solutions and designs. There is the security of the AWS and the Virtual Private Cloud (VPC). And finally, there is learning how to automate the management of the Cloud. Just like having a good human manager who can save money (and frustration), good AWS management does the same.

Mentally, moving to the Cloud is not a task, but an opportunity. Hidden in the word opportunity is effort. It takes effort to properly migrate to the Cloud. It takes vision and learning to understand how its difference change the architecture, processes and architecture.

Eight years of effort taught us that common tools that work on-premise are terrible fits for the Cloud. For example, the Elastic database is cost-inefficient in the cloud. It requires drive redundancy, more expensive drives to get average speed, and constant management to maintain operational integrity. It scales by requiring more nodes, and therefore more money. With a $500,000 USD bill for one month of use, one customer found the hard way Elastic’s true cost in operations.

In 2016, after a year long migration which included rewriting code as to be on demand and dynamic, Fluency was finally at the starting line. We needed to remove code that did not take advantage of clustering. We had to spur processes only when needed. We needed to change storage types depending on the need of the user or processes. We took advantage of fast drives for searching and durable drives for storage and cost.

The result is a system completely different than the server based approach we had when we were a premise based product. It has speed, high-availability, and scalability that cannot be matched by a server or server image. Besides having more operational features, it is 90% more cost efficient.

Are we happy we went through all this effort? Yes. While a horse drawn carriage is nostalgic, business is about efficiency. The benefits of the Cloud will continue to be more obvious, but we have learned that many of the tools we once used are outdated and need to be addressed differently for a Cloud.

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